Captivology : the science of capturing people's attention
"The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention--and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent--putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people--and not others--and presents seven captivation triggers--techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries--Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more--who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause"-- Provided by publisher.
Success secrets of the online marketing superstars
"Eager business owners gain access to the playbooks of 24 of today's most respected and well-known online marketers, who reveal their most valuable online strategies and tactics for capturing new customers and influencing ongoing purchases from current ones. Each chapter is a coaching session designed to help business owners avoid the pitfalls and mistakes by the experts who have been there and done that. Readers learn how to develop a personal media brand, build a total online presence, and create a social media strategy that increases traffic. They also discover how to develop and use content that converts visitors into buyers and ultimately loyal customers, succeed with SEO, pay-per-click, and linking strategies that get websites ranked. Also included is information on leveraging social networking apps, including Facebook, online video, and Instagram, and avoiding the mistakes made by new online businesses"-- Provided by publisher.
Ultimate guide to LinkedIn for business
"This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIn's interface; timesaving tips on finding and matching data from businesses and people; expert guidance on super-charging a business or individual profile; insider advice on getting found through LinkedIn and maximizing search; professional instruction on promoting a LinkedIn profile. The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn's interface"-- Provided by publisher.
Start your own business : the only startup book you'll ever need
Tapping into more than 33 years of small business expertise, the staff at Entrepreneur Media takes today's entrepreneurs beyond opening their doors and through the first three years of ownership. This revised edition features amended chapters on choosing a business, adding partners, getting funded, and managing the business structure and employees, and also includes help understanding the latest tax and healthcare reform information and legalities.
Start your own microbrewery, distillery, or cidery : craft beer, craft spirits, artisan hard cider
"Entrepreneur Press has partnered with Zester Media and its network of experienced journalists and authors to deliver an in-depth review of the craft brew industry, paired with telling facts and statistics for those considering starting, running, and growing a successful craft brewery or distillery. Readers are guided by real stories from craftspeople who share the details, secret ingredients, and special equipment that create a formula for success. They learn how to: analyze the industry with market research and identify a niche; calculate startup costs, secure funding, find the right equipment, and develop a solid business plan that promotes growth; abide by industry standards while complying with state and federal legislation, laws, and taxes; determine overhead fees, payroll, and price points, as well as business, personal, and consumption taxes; find, hire, and keep the perfect team; develop invaluable relationships with distributors, retailers, and restaurants; use low-cost online and offline marketing tactics; create promotions and gain a following through social media. The 20+ companies profiled include: Greenstar Brewery in Chicago, Rolling Meadows in rural Illinois, Leopold Brothers Distillery in Denver, Anchor Brewing in San Francisco, and Widow Jane and Cacao Prieto Distillery in Red Hook, NY"-- Provided by publisher.
Start your own retail business and more : brick-and-mortar stores, online, mail orders, kiosks
"Entrepreneurs interested in opening a retail business find the tools, tips, and practical advice needed to plan for and open a successful retail store. Readers receive an overview of the market and are guided through the steps of planning and managing a store with the help of valuable, real-world examples from successful retail owners. From the traditional brick-and-mortar to the online-only stores, the experts of Entrepreneur offer an insider's look at creating a stable, cost-effective, and profitable business with long-term growth. Readers learn how to: pick the right retail outfit for their products or services (brick-and-mortar vs. online-only shops); analyze the market, assess the competition, and evaluate consumer demand; choose a location, design a retail space, and find the necessary floor and back-end equipment; assess startup costs, develop a business plan, find the right suppliers, and manage inventory; hire the right team and manage customer service; calculate the competitive advantage with pricing strategies and marketing that maximize profits, and calculate discounts that take profit loss into consideration; capitalize on emerging consumer trends like Pinterest, Twitter, and Instagram; create synergy between brick-and-mortar and online components; set store policies: hours, credit, customer service, security, and day-to-day operations"-- Provided by publisher.